Privacy Policy - YourChoice.bm

YourChoice Privacy Policy

Updated November 2025

Overview

This Privacy Policy explains how YourChoice (“YourChoice,” “we,” “us,” “our”) collects, uses, shares, and protects personal information when you use our websites, apps, and services (the “Service”). It works alongside our Terms of Use and Community Guidelines. If you do not agree with this Policy, you should not use the Service.

Reviews, ratings, and certain profile details (such as display names, profile photos, and provider information) are public by design and are intended to be visible to other users and the general public. Public content may be indexed by search engines, shared through social media, quoted, or otherwise re-posted by others outside of our control. You should not include any information in a review or profile that you are not comfortable making public.

Who we are and how to contact us

Data Controller: YourChoice
Privacy Officer: privacy@yourchoice.bm
General Contact: support@yourchoice.bm

Scope and legal framework

This Policy is designed to comply with Bermuda’s Personal Information Protection Act (PIPA). Where applicable, we also reflect concepts familiar to other privacy regimes such as consent, contractual necessity, legitimate interests, and legal obligations.

Information we collect

Account and profile: name, email; optional phone number for verification; profile photo; role (for example, consumer or provider)
Content you submit: reviews, ratings, comments, photos, flags, messages with us
Voice to text (optional feature): audio sent to a third-party speech-to-text processor solely to return a transcription to us
Social logins: if you use Google or Facebook, we receive your name and email from that provider
Device and usage: IP address, device identifiers, log data (pages viewed and actions), cookies and similar technologies
Provider services and ads: if you claim a provider page or purchase paid listings or ads, business contact information and payment details (handled by our payment processor)
Reports and takedowns: information submitted in notices, counter-notices, or appeals

How we use information

Provide, personalize, and secure the Service; create and manage accounts
Publish and surface reviews; provide ranking and search features
Moderation and safety: detect and prevent spam or abuse; verify activity including step-up phone checks
Communications: service messages such as security alerts and policy updates; marketing messages only with your consent (you can opt out at any time)
Analytics and product improvement
Deliver paid listings and advertising and measure their performance
Comply with law and enforce our Terms of Use and Community Guidelines

Legal justifications (PIPA and analogous bases)

Consent: for optional activities such as marketing emails, phone verification when required by risk level, and voice to text
Contractual necessity: to provide the Service you request
Legitimate interests: platform safety, fraud prevention, analytics, and showing public reviews, balanced against your rights
Legal obligations: responding to lawful requests and keeping required records

Sharing and disclosure

Service providers (processors): hosting, email, analytics, payment processing, and speech-to-text. They act only on our instructions and do not use personal information for their own marketing
Public content: reviews, ratings, and selected profile information are public by design
Legal, safety, and rights: to comply with law, enforce our terms, or protect users and the Service
Business transfers: as part of a merger, acquisition, or asset sale with notice where required
YourChoice does not sell personal information to data brokers or third-party advertising networks, and we do not permit third parties to obtain personal information for their own targeted advertising across other websites or services. Sponsored listings and advertising that appear on the Service do not provide advertisers with access to reviewers’ personal contact information.

Professional names & Publicly available information in reviews

YourChoice may collect and display the names of professionals acting in a public or professional capacity (for example, a teacher listed on a school website or a lawyer on a firm profile) so that reviews are correctly associated with the right provider. What we use and why:

Data involved: professional name, role/title, employer/organization, work contact details or links that are already public.
Source: publicly available pages (e.g., school/facility staff pages, firm sites) and provider submissions.
Purpose: to identify the provider being reviewed, organize listings, and help people make informed choices. Legal basis (PIPA) We process this information fairly and for a specific purpose under Bermuda’s PIPA, relying on:
Publicly available information used in a manner consistent with the purpose for which it is available; and/or
Legitimate interests in operating an independent reviews platform, balanced against individuals’ rights. We do not publish private information unrelated to a professional role.
Reviews must focus on professional conduct and avoid personal details (home address, personal phones/emails, family info, medical details, etc.).
We do not identify minors.
Where appropriate we may show first name + initial or restrict reviews to the organization page.

Right of reply and objections

Providers can claim their page to add context and reply to reviews. A provider (or authorized representative) may request access, correction, or object to our use of their name in reviews by contacting privacy@yourchoice.bm. We will assess requests under PIPA and may: (a) correct/update details, (b) switch to first-name + initial, (c) move reviews to an organization page, or (d) remove/limit display where justified.

Reporting & takedown To report misuse of names or other personal information, use in-product tools or email legal@yourchoice.bm. We may edit to remove PII or restrict content consistent with our Community Guidelines.

International transfers

We may process information outside Bermuda. Where required, we use appropriate safeguards for cross-border transfers. You can contact our Privacy Officer for details.

Retention

We keep information as long as needed to provide the Service, for legitimate interests such as moderation records, and to meet legal obligations. Deleted reviews may persist in backups or legal holds. For example, we may retain review content, moderation records, and related logs for longer periods to support platform integrity, prevent abuse, and meet regulatory or legal requirements.

Your rights and choices

Depending on your location, you may have rights to access, correct, delete, or export your data; to object to or restrict certain processing; and to withdraw consent where processing relies on consent. You may opt out of marketing at any time. To exercise your rights, contact privacy@yourchoice.bm. We may need to verify your identity.

Cookies and similar technologies

We use cookies to operate and secure the Service, remember preferences, perform analytics, and support advertising. On your first visit, we present a cookie banner that lets you choose categories (for example, Necessary, Analytics, Advertising). You can change your choices anytime via the “Privacy settings” link in the footer. YourChoice honors recognized opt-out preference signals for targeted advertising where legally required. You can also control cookies in your browser; some features may not work without certain cookies.

Children

The Service is not intended for children under the age of majority where you live. If we learn we collected personal information from a child, we will delete it.

Security

We use reasonable administrative, technical, and physical safeguards appropriate to the sensitivity of the information. No method of transmission or storage is completely secure.

Changes to this policy

We may update this Policy from time to time. If we make material changes, we will notify you (for example, by email or an in-product notice). The updated Policy takes effect when posted unless otherwise stated.

Contact

Questions or requests regarding privacy: privacy@yourchoice.bm. For general support: support@yourchoice.bm.